Life insurance company John Hancock promoted its HealthyFood program with a pop-up marketplace in New York's Grand Central Terminal. Phil Neves worked as the art director on this activation where a unique pop-up marketplace gave commuters a welcome distraction with healthy food samples, cooking demonstrations, stair climbers, and a giant shopping basket. The goal was to promote a new nutrition-focused enhancement of its healthy rewards program with Vitality, life insurance company John Hancock staged an interactive marketplace in the terminal's Vanderbilt Hall  that encouraged attendees to make healthy choices by rewarding them with a variety of prizes. Dubbed the John Hancock Vitality Marketplace, the activation brought to life the company's HealthyFood program, which gives policyholders savings and points in return for buying healthy groceries.

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