Shaq's Fun House was a party, but Gillette brought the carnival. Through this custom branded experience, guests were able to engage with Gillette in an all-new way and owned the largest activation onsite at Shaq’s Fun House. This activation was the biggest hit of the night amongst fans, truly enhancing the festival experience. An organic fit within Shaq’s Fun House, this activation enabled Gillette SkinGuard to show up in an educational, approachable, and exciting way.