I've spearheaded Group Black's signature Cannes Lions activations since their 2022 debut.  Each year, I develop the creative concepts, oversee all branding and design, from logos and marketing materials to immersive event environments, and manage the video and photo production, capturing the energy and impact of these activations.  This includes the design and development of all event web pages. Collaborating with Inkwell Beach, I've helped showcase influential Black voices and create an inclusive atmosphere for over 3,000 attendees annually. My leadership of the design and content capture teams has resulted in consistently sold-out events, generating significant media attention and overwhelmingly positive feedback, further amplifying Group Black's presence and impact.