Overview: Since its debut at the Cannes Lions festival in 2022, Group Black has continued to make waves annually with two signature events: the Soulmatic Beach Party, headlined by Nas, which draws over 600 attendees, and an exclusive 500-person after-hours event, Club Quarantine, featuring DJ D-Nice. Creative Director Phil Neves has helmed these projects each year, crafting unique concepts, overseeing branding and design, and managing all video and photo production. Group Black’s collaboration with Inkwell Beach each year enhances the experience, showcasing influential Black voices in the industry and fostering an inclusive atmosphere at Cannes.

Branding and Design: Each year, Phil Neves develops and refines the logo and branding for all events, producing a range of materials like flyers, posters, and social media graphics. He leads a team of designers to create immersive event environments that are both visually impressive and functional, enhancing the experience for attendees.

Content Capture: Phil consistently assembles and directs a skilled video and photography team to document each year’s events, ensuring a cohesive aesthetic across all captured content. This footage is then transformed into engaging marketing materials, including social media content, website videos, and press releases.

Results: Year after year, these events are a resounding success, consistently exceeding capacity. The content generated garners significant attention for Group Black, with widespread media coverage and enthusiastic feedback from attendees who celebrate the unique and dynamic activations.

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