A brand film making the case that stickers are a media channel of their own.
Industry
Tech
Role
Creative Direction, Film, Motion Graphics
Timeline
2 months
Stickers, GIFs and visual messaging had already become a media channel, and Holler's position was that brands should treat it like one. Holler asked for a manifesto film, and I was the one making that case on screen.
I directed The Media in Our Messages myself. I wrote the script, ran the production, and made the motion graphics that carry the argument. A film like this turns into a mood reel very quickly. I tied every sequence to a specific claim about how people talk to each other.
1 Brand manifesto film
R
R
R
R
R
R
R