Two days of immersive programming showcasing Black-owned media at SXSW.
Industry
Media
Role
Creative Direction, Experiential, Event Branding
Timeline
2 months
Austin meant two full days of programming to fill, in the middle of a festival where everything competes for the same attention. Group Black brought its Black-owned media and creative partners to SXSW to put them in front of the industry and make the case for spending inclusively.
I designed both days: the panel sets, the art installations, the food service and the interactive gaming. Each piece worked on its own for someone who walked in cold, and together they read as one venue across the two days. I did the environmental design and ran the design team through build and install.
2 Days of programming
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