Company Name
A roundtable series with Shaq that makes personal finance actually fun — streaming on Hulu.
Industry
Entertainment
Role
Creative Direction, Concept, Art Direction
Timeline
3 months
The General and Hulu wanted a short-form series that empowered audiences to understand their personal finances — without feeling like homework. Each episode centers a panelist's real financial story, sparking unscripted, often hilarious conversation led by Shaq.
Realised
Solution
As Creative Director on the creative team, Phil developed the concept and art direction for the six-episode miniseries — shaping a look that balances entertainment with credibility as experts, celebrities, and rising stars in athletics and entertainment talk money management.
6 Episodes distributed on Hulu
1 Big personality (the biggest)
R
R
R
R
R
R
R