Company Name
An old-school vinyl store and lounge celebrating 50 years of Hip-Hop in Miami.
Industry
Advertising
Role
Creative Direction, Experiential, Event Production
Timeline
2 months
For Brandweek Miami, Group Black wanted to spotlight its work celebrating Hip-Hop's 50th anniversary — and stand out in a sea of corporate booths.
Realised
Solution
Phil created the core concept: a pop-up vintage vinyl store and lounge where attendees dug through Hip-Hop history by day and caught surprise DJ sets by Maseo of De La Soul at night. He designed the full space, crafted the mainstage keynote, branded the marquee yacht party headlined by Kid Capri, and directed the photo/video crews capturing it all.
50 Years of Hip-Hop celebrated
2 Marquee events branded
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