Company Name
A 28-foot toaster, 21 cities, and one unforgettable breakfast for Thomas'.
Industry
Food & Beverage
Role
Art Direction, Experiential, Event Production
Timeline
3 months
Thomas' wanted to meet consumers where they live — local festivals, community events, and retailers — and make breakfast impossible to ignore.
Realised
Solution
As Sr. Art Director at Inspira, Phil helped build the tour around a custom-fabricated 28-foot giant toaster and dining experience, paired with micro-influencer partnerships in every market to amplify the message far past the fairgrounds.
21 Cities in five months
28ft Custom giant toaster
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