Company Name
A healthy-living pop-up marketplace inside Grand Central Terminal.
Industry
Insurance
Role
Art Direction, Experiential, Event Design
Timeline
2 months
John Hancock wanted to promote its HealthyFood rewards program somewhere impossible to miss: New York's Grand Central Terminal.
Realised
Solution
As art director, Phil shaped an interactive marketplace that rewarded commuters for healthy choices — food samples, cooking demos, stair climbers, and a giant shopping basket in Vanderbilt Hall.
1 Grand Central takeover
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