A touring Basquiat exhibit installed inside the campus buildings HBCU students walk through every day.
Industry
Spirits
Role
Creative Direction, Experiential
Timeline
3 months
None of the six campuses had shown a Basquiat before. Hennessy's HBCU Fellows Program funds and opens doors for future Black C-suite leaders, and I was asked to put it in front of students somewhere other than an ad.
The tour I made put The Bishop Art Gallery's Basquiat exhibit, powered by Hennessy, into six campus halls. Each install went into a building that was not a gallery, with student traffic moving through it all day. The Fellows Program was introduced inside the exhibit itself.
10K+ Attendees across six campuses
12 HBCU campuses
R
R
R
R
R
R
R