Launch night for the Citi / AAdvantage Globe card, themed as a trip, with a boarding-pass invite and an airport-style print system.
Industry
Financial Services
Role
Event Identity, Print Design, AI Visualization
Timeline
2 months
Citi and American Airlines launched the Citi / AAdvantage Globe card in October 2025, and held a launch night for influencers and press a month later. SoHo Experiential brought me in to help shape it, from the first pitch visuals to the invitation and the pieces guests picked up on the night.
The night was themed Unlock the Globe, with the card's benefits played out as a journey: check-in and check-out, a champagne bar and a baggage area. I made the pitch visuals with AI, including destination vignettes for Lisbon and Marrakech, then designed the invitation as a boarding pass. For the event I designed the print system on the card's topographic lines: coasters, napkins, the cocktail menu, benefit signs and a gifting card, taken through two rounds of Citi and American Airlines legal review. It ran November 18, 2025, at Mēdüzā Mediterrania in New York.
31 Artboards in the print system
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