The creative direction, the shoot and the digital units behind Huggies on the She's Good platform.
Industry
Consumer Goods
Role
Creative Direction, Production, Digital Design
Timeline
2 months
Huggies had a babycare product to explain to the parents who buy it. The work ran as custom content on the She's Good platform, produced as part of the programming there.
I ran the creative direction and I was on set for the shoot. Then I designed the supporting digital creative, the banner ads and the other units that ran on site, cut from the same photography. The media plan around it belonged to the team, and I made the pieces it placed.
9.3M Campaign impressions
+1.3% Lift in awareness
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